TV (mis) uses - TV delivers people to advertisers

television emerged very quickly
because it was born in the USA.

54
00:06:10,829 --> 00:06:14,930
lt was born at the very same time
as the advertising that financed it.

55
00:06:15,699 --> 00:06:19,420
so it was the highly articulate
advertising world...

56
00:06:20,139 --> 00:06:24,860
saying things in a
single phrase or image...

57
00:06:25,709 --> 00:06:30,069
like Eisenstein
as good as Eisenstein...

58
00:06:30,889 --> 00:06:33,199
as good as Potemkin.

59
00:06:33,790 --> 00:06:38,589
so they made ads like Potemxin.
only Potemxin is 90 minutes long.

60
00:06:39,459 --> 00:06:45,000
An ad is less than a minute long.
because otherwise...

61
00:06:45,970 --> 00:06:48,139
you would have to tell
the truth about...

62
00:06:48,639 --> 00:06:53,680
the car. the tennis racket...

63
00:06:55,540 --> 00:07:00,050
lt is linked to the truth
and we admit the lack of it...

64
00:07:00,879 --> 00:07:03,129
and all the chattering
that goes with it.

[...]

film on VHS are available
very quickly.''

99
00:09:41,610 --> 00:09:43,190
Yes...

100
00:09:43,809 --> 00:09:45,769
this new market is booming.

101
00:09:46,250 --> 00:09:50,639
People prefer to watch movies
at home on tape.

102
00:09:51,850 --> 00:09:54,509
lt's just a pretext.

103
00:09:55,690 --> 00:10:00,580
A porn movie at home on tape
is a pretext to invite a girl...

104
00:10:01,460 --> 00:10:06,559
and it's avoiding the minimal work...

105
00:10:07,470 --> 00:10:08,779
of talking to her about love.

- Godard speaking, on Room 666, by Wim Wenders.

A video as well to you, dearies:



Richard Serra and Carlota Fay Schoolman "Television Delivers People" ©03.30.1973

Gosh, TV is so passé.