miércoles, agosto 05, 2009

TV (mis) uses - TV delivers people to advertisers

television emerged very quickly
because it was born in the USA.

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lt was born at the very same time
as the advertising that financed it.

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so it was the highly articulate
advertising world...

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saying things in a
single phrase or image...

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like Eisenstein
as good as Eisenstein...

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as good as Potemkin.

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so they made ads like Potemxin.
only Potemxin is 90 minutes long.

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An ad is less than a minute long.
because otherwise...

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you would have to tell
the truth about...

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the car. the tennis racket...

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lt is linked to the truth
and we admit the lack of it...

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and all the chattering
that goes with it.

[...]

film on VHS are available
very quickly.''

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Yes...

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this new market is booming.

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People prefer to watch movies
at home on tape.

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lt's just a pretext.

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A porn movie at home on tape
is a pretext to invite a girl...

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and it's avoiding the minimal work...

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of talking to her about love.

- Godard speaking, on Room 666, by Wim Wenders.

A video as well to you, dearies:



Richard Serra and Carlota Fay Schoolman "Television Delivers People" ©03.30.1973

Gosh, TV is so passé.

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